10:00 Opening Remarks - Introduction

Sebastian Becker (Managing Director, thebrainbehind, Germany)

Block 1: The Challenge for Content Owners

10:20-11:00: Keynotes

Topic 1) Successfully adapting content to multiple platforms - a review of best practice examples
Sebastian Becker (MD, thebrainbehind, Germany)

11:30-13:00: Panel Discussion

Speakers include:
Chaired by Toby Russell (CEO, 3Vision, UK)
Christina Hirsch (Manager New Services, Sony DHME / tvtv, Germany)
David Whittaker (Director of Business Development and Advanced Technologies, NDS, UK)
Daren Gill (General Manager, Veveo, USA)
Dr. Moritz Viehweger (CEO, mediapeers, Germany)

13:00-14:30: Lunch Break

Block 2) Increasing Revenues with Cross-Platform Services
- International Case Studies

14:30-16:00: Case Studies

Topic 1) How are larger media companies handling the challenge of the
three screens - and how can successful formats be adapted to all platforms?
Christoph Urban (Direktor Marketing & Content, MySpace, Germany)

Topic 2) How can additional services on all three platforms help to build a
direct relationship to the audience?
Won Sic Hahn (AVP Service Planning, Korean Telecom, South Korea)

Topic 3) Hybrid services - Two channels, one service - how do the big US MSOs develop their models?
Colin Dixon (Partner, The Diffusion Group)

Topic 4) Keynote: Multichannel interactive applications from a service company perspective
Luc Uyttergoeven (Business Line Manager, Devoteam, Belgium)

16:30-18:00: Panel Discussion

Chaired by Sebastian Becker (MD, thebrainbehind, Germany)
Speakers for Case Studies and Panel include:
Christoph Urban (Director Marketing & Content, MySpace, Germany)
Jan Rezab (Founder, Redboss, Czech Rep.)
Colin Dixon (Partner, The Diffusion Group, USA)
Claus Bülow Christensen (Founder, Tomorrow Next Media, Denmark)

20:00: Evening Event

Block 3: The Challenges of Building Platforms and Distributing Content and Services

9:30-10:15: Keynotes

Topic 1) How to reduce churn by multi-platform media
Bernard Rapaille (Head of TV, Belgacom, Belgium)

Topic 2) Mobile Broadcast - The evolution of business models and services
Stefan Schneiders (Business Development Manager, Nokia Siemens Networks, Germany)

Topic 3) Mobile TV case study - personalised TV models
Frank Strässle-Wendelstein (MD, bmt, Germany)

11:00-12:00: Panel Discussion

Chaired by Sebastian Moeritz (President, MPEG Industry Forum, Germany/UK)
Speakers include:
Dirk Kleine (MD, SevenSenses, Germany)
Alessandro Petazzi (Head of Media & IPTV, Fastweb, Italy)
Damir Tomicic (CEO, axinom, Germany)
Stefan Jenzowsky (MD, moreTV, Germany)

12:00-13:00: Lunch Break

Block 4: The Ad-Equation – Will Advertising be Able to Feed Them All?

13:30-14:30: Keynotes

Topic 1) A review of the most promising new advertising formats and most recent US research
Dr. Horst Stipp (VP Strategic Research, NBC Universal, USA)

Topic 2) New platforms and advertising - will Google, Microsoft & Co. dominate or fuel the market?
Damir Tomicic (CEO, axinom, Germany) and Christian Klasen (Senior Business Development Manager Media & Entertainment, Microsoft, Germany)

Topic 3) Targeted, localised and personalised ads - how can the audience be convinced to stay tuned?
Thorsten Ahlers (CEO, wunderloop, Germany)

15:00-16:00: Panel Discussion

Chaired by Gianluca Ferremi (Founder, WaterJug, Italy/Spain)
Speakers include:
Stephan Noller (CEO, nugg.ad, Germany)
Dominik Matyka (Founder & CEO, plista, Germany)
Dr. Horst Stipp (VP Strategic Research, NBC Universal, USA)
Jan Wendt (CEO, MediaManagementHamburg, Germany)

16:00: End of Conference, Drinks