IPTV Outlook 2008: IPTV vs. WebTV
Managed Networks vs. Open Internet Approaches
Tuesday, 5th and Wednesday, 6th of June 2007,
Munich, Germany, At the Goethe Institut (Location)
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IPTV Outlook 2008: IPTV vs. WebTV
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| Sponsors: | ||
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| Preliminary programme is subject to change. | Media Partners:
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| Conference Day 1 –June 5th Chaired by Scott Gronmark (Zype, UK) and Sebastian Becker ([tbb\*] thebrainbehind, Germany). | |||
Block 1: The challenge for content owners: Reach and Revenues | |||
| Site opening, Registration | 09:00 | ||
| Opening Remarks | 09:45 | Anja Arnold (General Manager, [tbb\*] thebrainbehind, Germany) | |
| Introduction | 10:00 | Sebastian Becker (Managing Partner, [tbb\*] thebrainbehind, Germany) | |
| Keynote | 10:30 | Sefy Ariely (VP Sales and Marketing, Orca Interactive, Israel) | |
| Coffee and Networking Break | 11:00 | ||
| Panel Discussion | 11:30 | Which Broadband Video platform strategy works best for a content owner? | |
| Chaired by Scott Gronmark | |||
| Peter Yves Ruland (Engagement Manager EMEA, MicrosoftTV, Germany) | |||
| Stefan Jenzowsky (Partner, Tromsdorff + Drüner, Germany) | |||
| Jonathan Sykes (MD, Content Strategy, Tiscali, UK) | |||
| Dr. Marc Mangold (Head of Corporate Development, Hubert Burda Media, Germany) | |||
| Lunch Break | 12:30 | ||
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Block 2: The Platform Experience | |||
| Keynote | 13:45 | Andrew Michael Baron (Founder, Rocketboom.com, USA ) | |
| Case Studies | 14:15 | IPTV - Manfred Moormann (Head of TV & New Media, Telekom Austria, Austria) | |
| 14:35 | IPTV - Marc Schwarze (Senior Manager Business Affairs and Head of IPTV/T-Home Speed 2.0, T-Online, Germany) | ||
| 14:55 | webTV - Iolo Jones (Founder, Narrowstep, UK) | ||
| 15:15 | webTV - Tatu Lehmuskallio (Head of Sports, MTV3, Finland) | ||
| 15:35 | webTV - Frank Didszuleit (Founder, myTV, Germany) | ||
| Coffee and Networking Break | 16:00 | ||
| Panel Discussion | 16:30 | Advantages and disadvantages of both solutions | |
Chaired by Uwe Schnepf |
Ingo Lalla (Country Manager DACH, Entriq, Germany) | ||
| Samina Husain (Nokia Siemens Networks, Germany) | |||
| Manfred Moormann (Head of TV & New Media, Telekom Austria, Austria) | |||
| Peter Kerckhoff (Head of Content Sourcing, Deutsche Telekom / T-Online, Germany) | |||
| Iolo Jones (Founder, Narrowstep Inc, UK) | |||
| Tatu Lehmuskallio (Head of Sports, MTV3, Finland) | |||
| Closing Keynote | 17:30 | Pierre Hunter (Director Market Development IPTV, Irdeto, Netherlands) | |
| Evening Event Get-together | 20:30 | ||
| Conference Day 2 –June 6th Chaired by Scott Gronmark (Zype, UK) and Sebastian Becker ([tbb\*] thebrainbehind, Germany). | |||
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Block 1: How to market it? | |||
| Opening Keynote | 9:00 | Kathy Johnson (Founder, Consort Partners Limited, USA) | |
| Panel Discussion | 9:20 | Niche or mass audience: how to address both? | |
| Chaired by Sebastian Becker | Paula Byrne (Managing Director, Pushbutton, UK) | ||
| Dr. Andreas Schweinbenz (Founder, Webzooms AG; CEO, Netviewer GmbH, Germany) | |||
| Carsten Schmidt (Chief Sports & New Business Officer, Premiere, Germany) | |||
| Dr. Kathrin Brunner (Managing Director, In2Movies, Germany) | |||
| Coffee and Networking Break | 10:20 | ||
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Block 2: How to build it? | |||
| Keynote | 10:45 | Heinrich E. Haase (EMEA Director, Sales DACH, SeaChange International, Germany) | |
| Panel Discussion | 11:15 | The technological aspects: STB or no STB? | |
Chaired by William Cooper (Founder and principal consultant, InformITV, UK) |
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| Dr. Alwin Mahler (VP Corporate Affairs & Business Development, Telefonica D, Germany) | |||
| Huw Price-Stephens (Director Marketing & Strategic Business Development, Amino, UK) | |||
| Jan Schöllhammer (Product Management, AVM, Germany) | |||
| Marcus Hochhaus (Head of New Media & Business Development, Plazamedia, Germany) | |||
| Sven Slazenger (Founder, Interlake, Germany) | |||
| Review Session | 12:10 | IPTV Global Marketing Review Session | |
| Justin Hewelt (PayMedia, UK) | |||
| Lunch Break | 12:45 | Block 3: How to monetize it? | |
| Keynote | 13:40 | Olivier Heckman (CEO & Founder, Kewego S.A., France) | |
| Panel Discussion | 14:00 | Where's the efficiency? Advertisers in search for a committed audience | |
| Chaired by Scott Gronmark | |||
| Nate Elliot (Senior Analyst, Jupiter Research, UK/Germany) | |||
| Andrew Wilding (European MD, Vividas, UK) | |||
| Olivier Heckman (CEO & Founder, Kewego S.A., France) | |||
| Closing Panel Discussion | 14:50 | Where's the money? And how is the performance of IPTV so far? | |
| Chaired by Nikolas Samios (Founder, moreTV, Germany) | How to ensure Return on Investment – and how is IPTV and Broadband Video performing? | ||
| Jörg Überla (General Partner, Wellington Partners, Germany) | |||
| DI Ewald Weizenbauer (Venture Partner, Gloabl Equity Partners, Austria) | |||
| Kathy Johnson (Founder, Consort Partners Limited, USA) | |||
| End of conference | 15:45 | Beer Garden Get-Together | |
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