B2B-conference on the 1st of December 2006 in Munich:
TV Outlook 2007 – The paradigm shift of TV consumption

[tbb\*] thebrainbehind hosted the third edition of the internationally renowned B2B experts' conference dubbed 'TV Outlook 2007 - The paradigm shift of TV consumption' on Friday, December 1st 2006 in Munich. International experts discussed the highly interesting advance of set-top-box and network based content recording, as well as place shifting and all relevant aspects of media home entertainment. In terms of content generation the focus lied on user generated content, since rapid developments in this market field have evolved to be quite a revenue generator. The future of advertising in the connected home environment, interactive media and on mobile devices was also discussed thoroughly by our panelists in the later afternoon.